Paid Media Consultant for Virtual Hub Markets (MENA, Singapore), PFP/IG/Digital Fundraising, 12 months, Geneva, Switzerland (Remote), # 593055

Organizational Context

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. The Private Sector Fundraising and Partnerships Section (PSFP) aims to maximize revenue and drive income growth through digital fundraising strategies, becoming the largest non-profit digital fundraising program globally.

Job Purpose

The Digital Paid Media Consultant will empower international UNICEF markets to independently drive profitable and scalable performance marketing, digital fundraising, and paid advertising operations across various media channels. The primary focus is on net income generation, profitability, and rapid scaling. This role involves enabling, empowering, managing, and overseeing paid media operations to expand income portfolios, providing technical expertise for performance marketing strategies, and disseminating this knowledge to other UNICEF markets. The position requires a blend of execution, orchestration, and enablement skills to drive financial growth and sustainability in assigned markets.

Responsibilities

Empower and enable international UNICEF markets to independently drive profitable and scalable performance marketing, digital fundraising, and paid advertising operations on owned, earned, and paid media channels (e.g., AdTech, Meta, Google, Bing, TikTok ads). Focus on net income generation, profitability, and scaling operations efficiently. Enable, empower, manage, and oversee paid media operations within UNICEF markets to holistically expand their income portfolio. Provide technical know-how to develop and implement performance marketing strategies. Assist in disseminating knowledge and best practices to other UNICEF markets. Act as an executor, orchestrator, and enabler in driving financial growth and ensuring sustainability in assigned UNICEF markets. Collaborate closely with the global UNICEF team to align strategies and achieve fundraising objectives. Monitor and analyze campaign performance, providing insights and recommendations for optimization. Develop and deliver training materials for market teams on paid media best practices and platform utilization.

Work Experience

A minimum of 3 years of professional experience in digital marketing, with a significant focus on paid media strategy and execution, is required. Experience in non-profit fundraising or working with international organizations is desirable.

Skills

Performance Marketing Strategy, Paid Advertising Operations, Digital Fundraising, AdTech Platforms, Meta Ads, Google Ads, Bing Ads, TikTok Ads, Data Analysis, Profitability Management, Cross-functional Collaboration, Knowledge Dissemination

Explore related opportunities