Private Sector Fundraising Officer (NO-2), FT, #00118369, Kuala Lumpur - Malaysia

Organizational Context

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

Job Purpose

As Fund Raising Officer (Digital), you will play a critical role in accelerating UNICEF Malaysia’s digital fundraising growth by translating strategy into high-impact, data-driven campaigns that acquire, retain, and engage individual donors. Through innovative use of digital channels, continuous testing and analytics, and a strong focus on donor experience, you will help maximize income, strengthen long-term donor value, and ensure UNICEF remains at the forefront of digital fundraising. By working closely with internal teams, agencies, and global partners, and by supporting effective digital operations and knowledge sharing, this role will directly contribute to sustainable fundraising results that enable UNICEF to deliver life-changing programmes for children across Malaysia and beyond.

Responsibilities

The Fund Raising Officer (Digital) plays a pivotal role in advancing UNICEF Malaysia’s digital fundraising ambition by implementing innovative, data‑driven strategies that drive donor acquisition, retention, and long‑term value. The role is responsible for planning, delivering, and optimizing digital fundraising campaigns across multiple online channels, ensuring strong performance through continuous analysis, testing, and improvement. Working closely with internal teams, digital agencies, and global and regional partners, the incumbent supports effective campaign execution, oversees day‑to‑day digital operations, ensures compliance with systems and data protection requirements, and contributes to knowledge sharing and capacity building. Through these efforts, the role directly supports sustainable income growth and strengthens UNICEF’s ability to deliver impactful results for children.

Work Experience

Minimum of two years of professional experience in digital fundraising, digital marketing, or a related role, with a proven track record of success in online campaign management and donor engagement.

Skills

Digital fundraising strategy, Data-driven campaign management, Donor acquisition and retention, Online channel optimization, Performance analysis and reporting, Donor experience enhancement, Cross-functional collaboration, Digital marketing tools and platforms, Project management, Communication and interpersonal skills, Budget management, Knowledge of fundraising best practices

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