(Re-advertisement) Fund Raising Officer (Digital Growth) NO-A, Fixed-Term, UNICEF Thailand Country Office, Bangkok, Job No #589439

Organizational Context

UNICEF operates in over 190 countries, dedicated to saving children's lives, defending their rights, and helping them reach their full potential. We are committed, passionate, and proud of our work, viewing the promotion of every child's rights not just as a job, but as a calling. UNICEF offers diverse opportunities for professional and personal development.

Job Purpose

The Fundraising Officer (Digital Growth) is crucial for scaling donor acquisition through digital innovation within UNICEF Thailand's Individual Giving unit. This role executes digital campaigns across social media, email, and paid advertising, aligning with funnel-based marketing and audience-centric growth strategies. By analyzing data, understanding audience insights, and leveraging emerging digital trends, the incumbent ensures data-driven acquisition efforts that respond to evolving donor behaviors. Collaboration with the marketing team and a focus on maximizing ROI are key to expanding reach, enhancing engagement, and driving sustainable revenue growth in line with the 2026–2030 strategy.

Responsibilities

The Fundraising Officer (Digital Growth) is responsible for planning, executing, and evaluating digital marketing campaigns to acquire new donors via online platforms like social media, email, and paid advertising. This includes managing campaigns through analysis, audience insights, and optimization. The role involves collaborating with the marketing team, analyzing digital campaign data, optimizing campaigns for maximum ROI, and staying updated on digital marketing trends to drive organizational growth. Key duties include assisting in the planning and coordination of digital marketing campaigns, ensuring cohesive execution, and contributing to campaigns that promote brand awareness and donor engagement. The officer will collect and compile performance data for analysis and reporting, identify opportunities for campaign improvement based on metrics, and support A/B testing and content optimization. Staying informed of digital marketing trends and sharing updates with the team is essential. Collaboration with marketing, content, and product development teams is required to support campaign development. The incumbent will monitor and analyze campaign performance using tools like Google Analytics and Facebook Ads, and assist in coordinating with vendors for timely delivery of campaign assets.

Work Experience

A minimum of two years of professional experience in digital marketing, fundraising, or a related area is required. Experience with digital campaign management, data analysis, and optimization is essential.

Skills

Digital Marketing Strategy, Campaign Management, Data Analysis, ROI Optimization, Audience Segmentation, Social Media Marketing, Email Marketing, Paid Advertising, Google Analytics, Content Optimization, Trend Analysis, Collaboration

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