Behaviour Change and Flagship Dairy Product Strategy Consultant

Organizational Context

The United Nations Environment Programme (UNEP) is the leading global environmental authority. This consultancy is within the Nature Frameworks and Strategies Unit, supporting a Joint SDG Fund project in Armenia focused on transforming food systems. The project aims to catalyze systemic change through sustainable dairy value chains and consumer behaviour change towards biodiversity-positive and nutrition-sensitive diets.

Job Purpose

The purpose of this consultancy is to develop an integrated strategy framework for behaviour change and flagship biodiversity-positive dairy product development in Armenia. The consultant will provide technical expertise to assess consumer behaviour dynamics, identify market and product opportunities, and develop strategic concepts and messaging approaches. This role will establish the strategic roadmap for future implementation of behaviour change campaigns, consumer engagement initiatives, and flagship product piloting, supporting national awareness objectives and sustainable consumption patterns.

Responsibilities

The consultant will provide technical implementation support under the supervision of the Senior Programme Management Officer. Key responsibilities include: developing biodiversity and nutrition awareness campaign concepts, selecting contractors, and creating awareness-raising materials; establishing partnerships with schools for feeding programs and coordinating with value-chain stakeholders; developing a communication strategy and roadmap for a flagship dairy product, linking school feeding demand with supply and a COP17 showcase narrative; and supporting national branding initiatives for biodiversity-positive food products. This includes consultations on the Sustainable Food Systems narrative for COP17 and developing a COP17-ready communications package.

Work Experience

A minimum of two years of progressively responsible experience is required in areas such as behaviour change strategy, strategic communications, sustainable food systems, food product innovation, market positioning, consumer awareness, engagement initiatives, or sustainable consumption. Experience with UN agencies, government institutions, private sector actors, or multi-stakeholder international programs is desirable.

Skills

Behaviour change strategy and strategic communications; Sustainable food systems and nutrition; Food product innovation and market positioning; Consumer awareness and engagement initiatives; Sustainable consumption and biodiversity-positive food systems; Partnership development; Strategic concept and messaging development.

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