SMM Consultant

Organizational Context

The International Organization for Migration (IOM), established in 1951, is a UN-related agency focused on promoting humane and orderly migration. It works with partners to save lives, protect migrants, and facilitate pathways for regular migration. This consultancy supports IOM's programmatic activities in Kyrgyzstan under the 'Central Asia Safe Migration' project, aiming to reduce migrant vulnerability and support reintegration.

Job Purpose

This consultancy aims to reduce migrant vulnerability to exploitation, recruitment fraud, and unsafe migration practices within Central Asia, specifically targeting nationals from Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan migrating to the UK under the Seasonal Workers Scheme (SWS). The role will develop and implement an online awareness-raising campaign to provide accurate, timely, and gender-sensitive information on safe migration, recruitment practices, rights, and available support services. The campaign will also address challenges faced by migrant workers preparing for, currently engaged in, or returning from seasonal work, and support sustainable reintegration through financial literacy and business development. The consultant will work under the supervision of the Media and Communications Specialist and collaborate with project teams and government partners.

Responsibilities

The SMM Consultant will create and implement an online awareness-raising campaign aligned with project objectives, developing a comprehensive content plan covering SWS policy updates, visa processes, anti-fraud measures, and safe migration practices. This includes developing and conducting a targeted social media campaign across platforms like Instagram, Facebook, and YouTube, aiming for significant reach. The consultant will produce all campaign visuals, videos, infographics, and human-centred stories, and publish content in collaboration with national stakeholders. Responsibilities also include developing and managing targeted advertising campaigns, tracking statistics, providing regular performance reports with disaggregated data, and offering media support. Monthly reports detailing campaign implementation, media analytics, and insights into content performance are required, along with a final report summarizing activities, results, and lessons learned.

Work Experience

A minimum of 3 years of experience is required in developing and conducting information campaigns and managing social media accounts. Proven practical experience in managing targeted advertising campaigns on social media platforms, including audience targeting, campaign optimization, and results-based reporting, is essential.

Skills

Social media marketing, content creation, campaign management, targeted advertising, audience targeting, campaign optimization, performance evaluation, results-based reporting, communication skills, Russian language proficiency, Kyrgyz language proficiency.

Explore related opportunities