CFA - Marketing And Campaigns Specialist

Organizational Context

The International Organization for Migration (IOM), established in 1951, is a UN-related agency focused on promoting humane and orderly migration. It collaborates with governmental, intergovernmental, and non-governmental partners, providing services and advice to governments and migrants. This role sits within the Private Sector Partnership Division, reporting to the Head of the Individual Giving Unit.

Job Purpose

The Marketing and Campaigns Specialist will be responsible for planning, executing, and delivering audience-focused fundraising campaigns to increase individual giving revenue. This involves understanding key donor audiences, developing data-driven campaign plans, propositions, and creative concepts for digital channels. The role requires a blend of strategic marketing, data analysis, and creative collaboration to maximize donor engagement and revenue. The specialist will be the primary point of contact for developing both evergreen and event-specific fundraising campaigns, managing multiple stakeholders with a collaborative and innovative approach.

Responsibilities

Develop and implement annual and seasonal fundraising campaign plans and journeys to meet revenue targets, utilizing digital channels and recommending optimal media activation. Project manage all individual giving campaigns, coordinating timelines, budgets, and deliverables, and ensuring stakeholder involvement. Collaborate with content specialists, designers, and digital teams to ensure cohesive messaging and strong campaign content. Evaluate organizational priorities for individual giving relevance and ensure cross-divisional integration. Utilize data to develop audience targeting and insight strategies for campaign planning and execution, conducting additional research as needed. Evaluate donor journeys with acquisition and retention teams to identify opportunities for testing and improving the donor experience. Develop performance metrics, benchmarks, and reports with relevant specialists, setting and monitoring KPI targets for each campaign to inform future strategies. Create and maintain a portfolio of marketing concepts for testing and development.

Work Experience

Requires five years (or seven for university degree holders) of experience in fundraising, marketing, or campaign management, with at least three years in a global or multi-market role. Experience in developing individual giving or B2C campaign plans, budgets, targets, propositions, and creative execution is essential. A track record of using audience insights for campaign development, familiarity with CRM systems, social media, email, and marketing automation tools, and end-to-end management of multi-channel campaigns, particularly digital, are required.

Skills

Strategic thinking and planning; Audience insight and segmentation; Project management; Excellent written and verbal communication; Stakeholder management and collaboration; Marketing automation and email platforms; Basic data analysis and reporting; Initiative and work ethic; Audience research; Salesforce CRM and donor management.

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